Privacy Policy

Introduction

Etho Inc. (“Etho,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, subscribe to our blog, download our tools and guides, or otherwise interact with us.

Etho Inc. is the parent company of Olympus. This Privacy Policy covers etho.net: our website, blog, and the tools and guides you can download from it. Olympus runs at getolympus.ai and has its own privacy policy.

Please read this Privacy Policy carefully. By using our website or services, you agree to the collection and use of information in accordance with this policy.

Information we collect

We collect information that you voluntarily provide to us, including:

Blog subscriptions

When you subscribe to our blog, we collect your email address to send you blog updates and content.

Downloads

When you download a tool, guide, or other resource, we collect your name, email address, and any other details the form asks for, such as your company or role.

Contact forms

When you contact us through our website, we collect your name, email address, and any information included in your message.

When you visit our website, we automatically collect certain information about your device and browsing behavior:

Log data

IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages

Analytics data

We use Google Analytics and Microsoft Clarity to understand how visitors use our website. Clarity records clicks, scrolling, and page movement as session replays and heatmaps; we configure it to mask what you type into forms.

Cookies

We use cookies and similar tracking technologies to track activity and enhance your experience

Download tracking

We may track downloads of resources and materials from our website to improve our content

Campaign data

When you arrive from an ad, email, or shared link, we record the campaign parameters in the URL (UTM tags) and ad click IDs so we can see which campaigns bring visitors, sign-ups, and sales.

How we use your information

We use the information we collect for the following purposes:

Blog updates

To send you blog posts, articles, and content updates when you’ve subscribed

Analytics and improvement

To understand how our website is used and improve our services

Marketing

To measure our ad campaigns and show relevant Etho ads to people who visited our site, through Google, Meta, and Hyros

Communication

To respond to your inquiries and provide customer support

Legal compliance

To comply with legal obligations and protect our rights

Third-party services

We work with trusted third-party service providers to help us operate our website and deliver our services:

Resend

Email

Sends blog subscription emails, updates, and the downloads you request

Google Analytics

Analytics

Helps us understand website traffic and how visitors use our pages

Microsoft Clarity

Analytics

Records page interactions as session replays and heatmaps so we can find and fix problems on the site

Google Ads

Advertising

Measures conversions from our Google and YouTube ads and builds remarketing audiences

Meta Pixel

Advertising

Measures our ads on Facebook and Instagram and builds audiences for them

Hyros

Advertising

Attributes sign-ups and sales to the ads and campaigns that led to them, using click IDs and campaign parameters

These third-party services may have access to your information only to perform specific tasks on our behalf and are obligated to protect your information and not use it for other purposes.

Olympus

Olympus, our marketing platform, is offered at getolympus.ai. Information from accounts you connect to Olympus, such as Google, Meta, and other ad platforms, is covered by the Olympus Privacy Policy at getolympus.ai/privacy, not by this policy.

Data sharing and disclosure

We may share your information in the following circumstances:

Service providers

With third-party vendors who perform services on our behalf (as described above)

Advertising partners

With Google, Meta, and Hyros, we share identifiers and activity on our site to measure and target our ads. Some state privacy laws call this “sharing” or “targeted advertising,” and you can opt out.

Business transfers

In connection with a merger, acquisition, or sale of assets, your information may be transferred

Legal requirements

When required by law, regulation, legal process, or government request

Protection

To protect the rights, property, or safety of Etho, our users, or others

With your consent

We may share your information for any other purpose with your consent

Cookies and tracking technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small data files stored on your device.

Essential

Necessary for the website to function properly

Analytics

Google Analytics and Microsoft Clarity, to understand how visitors use the site

Advertising

Google Ads, Meta Pixel, and Hyros, to measure our campaigns and show relevant ads

You can block cookies in your browser or turn off advertising cookies on Your privacy choices, which lists every tool we use and how to opt out of each. We treat the Global Privacy Control browser signal as a request to opt out. If you block all cookies, some parts of the site may not work.

Your privacy rights

Depending on your location, you may have certain rights regarding your personal information.

Depending on the state you live in, including California, you may have the right to:

Access

Request access to the personal information we have collected about you

Delete

Request deletion of your personal information

Opt out

Opt out of the sale or sharing of your personal information, including for targeted advertising. Use Your privacy choices or turn on Global Privacy Control.

Non-discrimination

Not be discriminated against for exercising your privacy rights

Unsubscribe

Opt out of blog emails by clicking the unsubscribe link in any email

Data export

Request a copy of your personal information in a portable format

Correction

Request correction of inaccurate personal information

To exercise any of these rights, use Your privacy choices or email support@etho.net. We will respond to your request within 30 days.

Data retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Blog subscriptions

Until you unsubscribe or request deletion

Downloads

Until you unsubscribe or ask us to delete it

Analytics data

Aggregated analytics data may be retained indefinitely for statistical purposes

When we no longer need your information, we will securely delete or anonymize it.

Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

Children’s privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@etho.net, and we will delete such information from our systems.

Changes to this policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top.

We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact us

If you have any questions about this Privacy Policy, please contact us: