Why was Etho created?
For years, as a previous agency owner, I have worked with practices and their owners to help generate revenue by attracting high-ticket patients to their business.
For the majority of the time, the results were inconsistent.
Some clients could get great results, others not so much.
It frustrated me so much that there were times I wanted to throw in the towel.
However, each time I would boil down and dissect the problem, diagnose it, then fix it.
The challenge came when there wasn't a singular focused solution.
It was incomplete.
We would help the owner and staff with their business front end, middle or back end issues – depending on what they needed.
To name a few, we'd help them with offer creation and positioning, how to communicate that offer to their desired patient, lead follow-up, pre-selling, tracking, keeping the leads organized, creating amazing webinars, creating patient education, educating on how to conduct sales calls, handling objections, upselling and quality control.
This is a long list.
Sometimes doing things that didn't really produce the result we were looking for.
The issue was we would be reactive in our solution and only provide it when the client wasn't seeing the results and sometimes we would run out of time and lose the client before we could fix it.
Even when the challenge wasn't in our control, it didn't matter.
The client paid, they don't want excuses, they want results.
As time passed, I noticed that there was a correlation between providing bespoke solutions to each client that solved a specific proximal problem, and the success of our work with them.
I observed commonalities with the practitioners having success, and those that didn't.
So I created a system that got consistent results based on these findings, and cut out all the noise, and focused only on the signal.
It only became 3 major steps.
I wanted to install these things for every practice, but wanted to give the power to the practice.
So at the beginning of 2020 I thought, "What if I could empower the practice with the knowledge and skills needed to execute what we've been doing for them, and have full control of everything?".
I wondered what that would look like.
Complete front-end, middle, and back-end control.
An end-to-end system.
Predictable and consistent.
Something that could be set up in less than 2 months.
A solution that empowers the practice to never need an agency again.
To have full control of the direction of their business.
While shedding the light on the things that have been in the dark.
All they would need is to have the skills and knowledge transferred to them, and have someone coach and consult them through any main challenges, like a sherpa.
A collaborative effort to the summit.
I decided that this would be the way to truly help transform the clients' practices.
Something that could be consumed at the owner's and/or staff's convenience, but be delivered perfectly, every time — No matter the time or place.
To have the support needed to see it through and hold them accountable to result.
This solution would not only provide a way for cash-based practitioners to attract the ideal patients, but also provide the solution to educate on their value, and connect with them with consistency and predictability — To create a bigger impact.
This is why I created Etho.
Etho is the world’s first consulting program specifically designed to help innovative healthcare practitioners to give them back control of their practice. The control to get the qualified and committed patients they want inside of their practices. Together, we can raise the standard of medicine, and educate the people beyond "sickcare". This all with the goal to provide true healthcare that gets people better and create a bigger impact.
Through this, my vision is to revolutionize the way practitioners and patients connect to improve the world's health.
With Etho, you will have everything necessary to bridge the gap from where you are, to where you want to go and find the patients who want the same.