Outcome Obsessed.
Impact over effort, always.
We focus on what moves the needle bigger, faster, and with less risk for our customers. Every decision, feature, and line of code exists to drive measurable outcomes for the people who use Olympus.
Building the AI for
those who drive revenue.
Etho builds the tools, evals, and training for agentic marketing. Olympus is where that work runs: planning offers, writing copy, building pages, and running paid ads.
We started as a consultancy.
Now we build the technology.
Our story
Etho is the parent company of Olympus, the workspace where agentic marketing gets planned, written, shipped, and put to the test.
We started as a marketing consultancy. Every new client meant hiring more people, and we decided that was the wrong lever. So we moved into technology. Olympus scales by running more campaigns, not by adding headcount, and it gets better with every result it sees.
Etho exists to build that system, and to keep building it, for the people who drive revenue.
Founder
JonCameron Johnson
Founder & CEO
JonCameron builds companies. He started and ran a marketing consultancy, saw firsthand that agencies grow by adding people, and moved Etho into technology to build the alternative.
Today he leads Etho and the team building Olympus.
Mission
The AI for those who drive revenue.
Vision
A world where growing a business doesn’t need a bigger team.
How we work
Eight rules we hire for, decide by, and hold each other to.
No Shit Work.
If you wouldn’t eat it, don’t serve it.
Do the hard work. Build and ship products you’re proud to use and deliver. Quality is non-negotiable, because our customers deserve nothing less.
Always Learn.
Learn. Create. Measure. Adapt. Repeat.
We never stop growing or gaining new knowledge. Curiosity drives evolution; markets change constantly, and so do we.
Speed Wins.
Speed reveals truth.
The faster we get things to market, the faster we learn what truly works. Velocity compounds: every day we wait to ship is a day we could have been learning from real users.
Innovate Impossible.
Hold my drink. Be right back.
Our work lives on the edge of the impossible. If it doesn’t exist, we create it. We’re not building incremental improvements; we’re reimagining how marketing gets done.
The Phalanx.
One team, one line, one mission.
We win for our customers by holding each other accountable and protecting each other. Like the Greek phalanx, our strength comes from unity and moving forward as one.
Meritocracy Wins.
Results, not résumés.
The best idea rises to the top, no matter seniority or tenure. Great ideas can come from anywhere; we judge the strength of the argument, not the job title.
Brutal Honesty.
Truth is the ultimate productivity hack.
Communicate openly, directly, and clearly so we make progress without politics, smoke, or mirrors. Share context early and often, and speak the truth even when it’s uncomfortable.
