We build AI to persuade, convert, and sell.

The future of marketing will be run by AI agents, and they’ll decide who wins human attention. We build the tools, evals, and training that help your company win more leads, sales, and profit.

Explore Olympus How we test

An abstract world of marble, gold, and Greek temples suspended in the clouds

The problem

AI can write more.
That doesn’t mean it can drive revenue.

Today’s models can fill a page in seconds. They still miss the offer, invent the proof, flatten the brand, and overlook the person on the other side of the screen.

Good marketing takes judgment: what to say, who needs to hear it, where to spend, and what to change. A seasoned copywriter, media buyer, or designer knows the difference between work that looks finished and work that moves a business forward.

Copywriters at work in a light-filled studio, surrounded by campaign layouts

Our approach

Raise the standard, then build the tools.

Olympus is where we put the work to the test. As we build, we turn what we learn into reusable skills, tools, and evals, and share them with the people building what comes next.

Our solution

Tools and evals for agentic marketing.

Etho is building tools, evaluations, and practical training for agentic marketing. Benchmarks test copy and decisions against the customer, the evidence, and the offer. Calculators and reusable skills turn those lessons into work agents can execute.

Benches in progress

Copywriting
Direct response ads
Email
Conversion rate optimization
Media buying
Throughput
Funnel building
Decision-making
Brand

What we’re building

Conversion-first AI

Benchmarks that grade copy, offers, and funnels on what sells, not on what sounds good.

Marketing evals

Calculators and decision engines for media buying, CRO, and throughput that agents call mid-task.

Tools & skills

Direct response, email, and brand playbooks, packaged so any agent can put them to work.

Human judgment

Hands-on training for marketers who direct agents and hold them to a number.

One infrastructure. Wherever you work.

Workspace OS

Plan, write, and launch campaignswith agents trained on what converts.

Open Olympus

CLI

Run your marketing from the terminal.Score copy, launch campaigns, and ship funnels without leaving the shell.

Install the CLI

Mobile

Approve from anywhere.Check the numbers while your agents keep working.

Get the app

API

The models behind Olympus,available as an API for whatever you’re building.

Build with the API

Frequently
asked
questions

What is Etho?

Etho is building tools, evaluations, and practical training for agentic marketing. We help people direct AI agents toward better copy, stronger offers, and work that drives revenue.

What can I do with Olympus?

Olympus is the workspace where we put that work to the test: planning, writing, and launching campaigns with agents, with people setting the direction and reviewing the work. Explore Olympus to see what’s available today.

How is Olympus different from a general-purpose AI tool?

Our focus is marketing judgment. We build around the customer, the evidence, and the offer, and turn what we learn into reusable skills, tools, and evaluations.

What are marketing evals?

Marketing evals are structured tests of copy and decisions. They check work against the customer, evidence, and offer, rather than judging only how polished it sounds. Our benches are in progress across copywriting, ads, email, media buying, funnels, and more.

Do I need to know how to code?

The workspace is the starting point for marketers. The CLI and API concepts are designed for people who prefer a terminal or want to build their own integrations. Their availability will be shared here when confirmed.

Who is Olympus built for?

Founders and solopreneurs, marketing teams, and agencies: people who direct marketing work and are accountable for its results.

How do I get started?

Choose Explore Olympus to visit the workspace. For products and resources that aren’t available here yet, the links on this page explain their current availability. Explore Olympus.

Built for people who drive revenue.

For founders & solopreneurs

Your whole marketing team, in one seat.

Get started

For teams

One quality bar for every campaign you ship.

Book a demo

For agencies

More client wins with the headcount you have.

Partner with us